AAAG Rebrands as XLerate Group

American Auto Auction Group has officially rebranded, chief executive officer Cam Hitchcock announced at the National Remarketing Conference today.

“We are excited to officially launch the XLerate brand today. Our team believes that the new brand, which incorporates the attributes of speed and size, will directly benefit our customers throughout the United States,” Hitchcock said in a statement provided to Auto Remarketing. “The auction market is evolving quickly and XLerate, as a leading independent, will be at the forefront of this dynamic industry.”

What was formerly known as AAAG was established in 2010 and will now be known as the XLerate Group. The group includes the following independent auto auctions:

  • AIM Auctions in Motion in California
  • Badger State Auto Auction in Wisconsin
  • Charleston Auto Auction in South Carolina
  • Mid-South Auction in Mississippi
  • Texas Lone Star Auto Auction in Texas
  • Your Auction in Florida

“Our collective management team is stronger and more committed than ever,” said Darris McClure, president and chief operating officer of the newly renamed corporation. “This rebranding is not just about a change in name, it is about establishing the operating philosophy of our company. This new energy we are generating comes from our most important resource: our employees.”

McClure continued: “A lot of thought went into the changes we are making. Within our new name is the heart and strength of our new corporate brand and strategy: accelerating our own excellence. In becoming the XLerate Group, we will remain true to our core values and set our sights on the future.”

Hitchcock went on to explain how XLerate’s strategic mission is twofold: “To continue to grow our business with existing and new customers; and, to add quality independent sales to our auction family.”

He added: “The auction industry is changing rapidly. XLerate believes that scale and depth of resources is increasingly important in our industry.”

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