Carmel, IN, March 15, 2022 – XLerate Group (XLerate), the parent company of America’s Auto Auction (AAA), announces Melissa Miller as Director of Marketing and Kaetlin Sherk as National Sales Manager. The new positions take effect immediately.
“Melissa Miller has worked in the auction industry for more than 26 years,” said Chuck Tapp, Executive Vice President of AAA. “She’s been a noteworthy leader at America’s Auto Auction Kansas City – growing from managing dealer sales to marketing manager – successfully leading their sales promotions, public relations, and advertising team.”
“I am truly honored to join in this new and expanded role with America’s Auto Auction,” Miller says. “I’m excited to work on the merger of these two successful groups into one national auction powerhouse!”
Kaetlin Sherk, who joins AAA as National Sales Manager, has also risen in the ranks of the auction arena from driver and block clerk to fleet/lease manager and GSM at Columbus Fair Auto Auction.
“I realized early on that I had a passion for connecting with customers as well as an eye for analyzing data and spotting trends to help customers increase retention values and sales percentages,” Sherk says. “During my time at Columbus Fair, I focused on using these same tools to penetrate our dealer market and maximize market share.”
Pat Dudash, Senior Vice President of Sales at AAA, says, “Kaetlin built a top-performing sales and marketing team at Columbus Fair by focusing on client relationships and leveraging our company’s national brand presence to increase their commercial consignment. We look forward to that same energy and success on a national level.”
Tapp adds, “The addition of Melissa and Kaetlin expands support of our 39 auctions, strongly operated by tenured GMs, and better prepares us to meet the needs of our customers.”
About America’s Auto Auction | XLerate Group Auctions
America’s Auto Auction joined with the XLerate Group Auctions in December 2021, creating the third largest auction group in the country. Based in Carmel, IN, America’s Auto Auctions facilitate the selling and buying of vehicles via 39 physical auction sites across 19 states. The company’s daily mission is simple and straightforward: provide the highest quality service and operational execution for dealers and institutional customers. AAA is a leading vehicle auction provider owned by affiliates of Brightstar Capital Partners (“Brightstar”).
XLerate Group Contact
Cam Hitchcock, CEO
About Brightstar Capital Partners
Brightstar Capital Partners is a private equity firm focused on partnering with exceptional families, founders, entrepreneurs, and management teams where the firm is ideally positioned to drive value creation. Brightstar employs an operationally intensive approach that leverages its extensive experience and relationship network to help companies reach their full potential. For more information, please visit https://brightstarcp.com.