New GM for Columbus Fair Auto Auction


Tim Sherk is the new general manager for XLerate Group’s Columbus Fair Auto Auction, and he brings more than 20 years of auto auction management experience with independent and large corporate-owned auctions.

Sherk joins CFAA following the retirement of former CFAA president and general manager, Greg Levi, who will spend more time on his compliance management and investment activities.

Sherk has managed sales teams and auctions in Florida and Tennessee.

XLerate’s chief executive officer Cam Hitchcock said Sherk’s management approach was a strong fit with the CFAA team.

“And his expertise aligns with our growth strategy at CFAA,” Hitchcock said in a news release.

Hitchcock continued, “We’re looking to Tim to help lead our next generation of auction operators with his unique combination of strengths in online sales/technology, commercial account development and dealer relations.”

“Joining Columbus Fair and the XLerate Group is an exciting opportunity to work with one of the largest independent auctions that is part of a rapidly-growing auction group,” Sherk said.

He continued, “Columbus Fair’s first-class reputation is known throughout our industry, and I look forward to working with a team that I believe shares my commitment to unparalleled customer service.”

Levi said his personal decision to retire was “bittersweet.”

“The close relationships I have developed with Alexis Jacobs, the CFAA team and our customer base have been very impactful for my family and me,” Levi said.

Levi continued, “The CFAA family and its many long-term customers will be well served with an industry professional like Tim Sherk, who shares Alexis’ and my unwavering commitment to world-class service.”

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